When a player hesitates between two casinos, a comparison closes the question. Instead of opening two reviews in two tabs, they see the same facts in the same rows and pick. On an affiliate site that is the moment right before the click.
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What is compared
- Rating: the editor score, the user rating from player reviews and the sub-scores for payout speed, bonus terms, game choice and support.
- Bonus: the main bonus, wagering, minimum deposit and the no-deposit bonus.
- Trust: the number of complaints and how many of them are solved.
- Pros and cons of each casino.
Every value comes from the casino and its bonuses, so the comparison is always as current as your reviews.
How players start a comparison
Every row of the casino rating has a “Compare” checkbox. Ticking it opens a compare bar at the bottom of the screen; a player adds a second and a third casino, from the rating or with a search, and opens the comparison. No page reloads and no account needed.
A page you control
The comparison is a block on a normal WordPress page, so you write your own introduction above it, add an FAQ below it and choose its address. Every comparison has its own link with a copy button, so you can put a ready comparison of specific casinos into an article, for example “Royal Atlas vs Northern Lights”.
Why it helps conversion
A player who compares has almost decided. Each column ends with a button to the casino through your short affiliate link, and the clicks from the comparison are counted as their own placement in the click stats, so you see how much it earns.
See the rating with the compare checkboxes Buy Revio from $100